What started as just having fun and filming my friends skateboarding, turned into a passion that would send me around the world working for some of industries top companies and filming top pros in the skateboard industry. I helped create all types of content and assets for those companies ie. tour videos, Day-in-the-life videos, how-to’s, BTS of catalog shoots, campaign and commercial content.

But, it was the catalog photo shoots for a women’s clothing line that turned out to be some of the most creative and fun things to film. This would lead to me helping shoot a Silver Jeans campaign, and working with Wendy Zomnir on Urban Decay cosmetics product release videos and how-to content and helping to shoot BTS and photo shoot content for PÜR cosmetics.

Having the opportunity to work with Borboleta Beauty and Laced Hair Extensions (through a bit of trial and error), lead to learning the nuances of what is needed to create the style of videos that would help them launch successful online masterclasses. It was seeing the transformational power that beauty brands can bring to a persons life that inspired me to start Blend Media Co.